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Rubyfruit Jungle Crop

Since I started this glacially paced project, I’ve realised that book cover design is quite a distinct subset of graphic design, with its own Association (the Australian Book Design Association) and a number of tv shows and online lectures dedicated to it. Thinking about why this might be the case, I suppose that the book is a very particular object and the design that goes into it functions as both a marketing tool and an abstract representation of the contents.

This presents a specific challenge in itself, with the book designer navigating between the need to cater to the publisher’s nominated audience, provide an engaging graphic and accurately represent the story. I think the most satisfying covers are those that the reader refers back to having finished the book and is able to deconstruct; or, in fact, covers that continuously reveal more meaning over the course of the text.

Further than this, I think book cover design might be regarded as a more noble pursuit, more so than other types of package design. This is obviously linked to the book’s perceived role in increasing knowledge or experience, but from a design perspective there is also a certain prestige associated with both book ownership and construction that is a throwback to their pre-printing press origins. The book as a signifier of intelligence has never really lost its power, and honestly is one of the reasons I find myself hesitant to invest in a kindle.

 

 

But back to the project. I have been toying with the cover of the book Rubyfruit Jungle, by Rita Mae Brown, and have found it more challenging than The Well to figure out a way to graphically depict the specific themes that the book centres on. As such, the smaller images above show a range of ideas that I have been working through. At this point however, I’m favouring the following:

 

Rubyfruit Jungle Cover 10

 

 

The Well - crop

This year has been an educational one for innumerable reasons, but one of the more unexpected outcomes was an exposure to lesbian literature as it has evolved over the past century. Beginning with Carol by Patricia Highsmith, I have since ploughed through The Well of Loneliness by Radclyffe Hall, Fun Home by Alison Bechdel, Rubyfruit Jungle by Rita Mae Brown and am looking forward to The Night Watch by Sarah Waters, as I haven’t yet got my hands on Tipping the Velvet.

As I slowly make my way through The Canon, I’m starting to realise there is an unfortunate dearth of some of the more niche books due to limited print runs. After searching in vain for a copy of Stone Butch Blues for under $100  (I’m going to have to make do with a pdf copy, though not for lack of searching), it struck me that there is no structured approach in place for approaching the books as a cohesive series. *

I realise it’s problematic to try to pull disparate books into a complete collection under a single theme. This is particularly true as such a collection may appear to frame the works as inherently separate from the greater body of literature, as Rita Mae Brown points out in her 2015 forward to Rubyfruit Jungle. I suggest, however, that such an exercise may have its benefits.

I am thinking here of the potential for a structured, chronological and yet personal insight into the evolution of lesbian culture and its changing reception within society. While this is already the unofficial role played by the books, they are not currently organised and easily accessible for the reader and an official format and method of reading would likely increase clarity.

I am also considering the opportunity to leverage the reputation of more common books such as Carol (and of course to take advantage of publicity from the upcoming film adaptation) to increase reader interest in less accessible books purely by association. In doing so, one would hope that the publishers might bring out-of-print books back into circulation.

Of course I have no means with which to begin such a process, but I would propose that the first step is to begin with a cohesive and compelling graphic style that runs across the collection. To this end I have begun my own project of creating such a graphic style, which I will be updating as I slowly progress through my reading.

The first, lonely entry, and indeed the possible entry point to the series, is a reworking of the cover of The Well of Loneliness.

 

Well of Loneliness Cover 04.jpg

——–

Edit: I’ve since realised that Leslie Feinberg deliberately withdrew Stone Butch Blues from print in order to take it off the capitalist market, but I think there is still merit in promoting the books as chronicling the evolution of lesbian culture.

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